You’re interested in taking your fundraising capabilities to the Internet. The majority of people today are on the Internet in some form, including many of the people you want to target for donations for your charity.
For those people that may not be able to attend a rally, event or volunteer, an online donation page is the next best thing. This is the best way to reach potential donors on mobile devices and desktop computers.
Similar to online nonprofit crowdfunding, online donation pages serve as your 24/7 donation machine. Below are some tips for an online donation page; things you will want to keep in mind while creating your donation charity page.
How to make your online donation page rock
1. Use a proven donation site
People are familiar with many of the popular donating sites. They trust in their safety and their reliability. Creating a new page on a site that isn’t as well known, or simply creating your own could deter potential donors from feeling safe enough to share their banking information with. It also prevents people from having to spend time figuring out some complicated site.
2. Provide background information on your charity
People want to know the details of whom they are donating to. They want to know who they are helping, and what they’re helping them for. It makes people feel good. If you’re helping out children, post a few articles about some children who have been helped because of the donations. If possible, include some photos. Also, posting information about the charity makes people feel closer to it. Let them know who your members are, when you were created and why you were created.
3. Use social media
You are,after all. attempting to gain donors from the Internet. Share your donation page on your charity Facebook or Twitter account. Include the link to the page in your newsletters or your E-mails. Share the page to anyone you come across on a daily basis. Even providing shared articles on the topic of the charity and allowed used to directly click a link back to the donation page can be helpful. Fundraising online donations donors can be found all over the place, including on social media.
4. Request donations personally
If you know of any donors who have donated previously or who you think will be interested in the cause; contact them directly. Ask them how they have been doing, and include any personal details you know in your E-mail with them. This shows them you really care about them as a person, and not just as someone who might donate. Then, ask them honestly and openly. Tell them what you need donations for and how they can donate via the online page. Then, be sure to thank them!
5. Be polite, even when someone has declined
Not everyone will say yes. Fundraising online donations donors can be difficult to come by, but you must remain polite and thankful regardless. If they decline, send them a thank you letter or E-mail for their time. They will remember the friendliness and when they are able to donate, they may just return to your site and provide a donation.
Ensuring that people know where and how to donate will enable them to share the page and donate when they are able to.
Best advice for increasing online fundraising donations
Being polite and providing fundraising online donations donors with a simple and convenient way to donate will help achieve more donations with an online donation page. Ensuring that people know where and how to donate will enable them to share the page and donate when they are able to. For more tips on improving your online fundraising strategy, check out Double the Donation’s guide.
Always remember to remain positive and friendly to your potential donors and ensure that your page is known on social media. By following these five tips when creating your online donation page, you will be ready to begin accepting donations for your charity or cause in no time!
Got any more tips to add? Let us know what works for you.