With the increase of technology and the use of internet everywhere, nonprofit email marketing has become an effective and creative way to reach your target non-profit supporters.
Effective ways to use nonprofit email marketing
Email is a non-obtrusive way to keep people updated on the needs of the charity. Most people are okay with receiving emails from companies, rather than phone calls. They can check their emails at their convenience and can choose to respond or not. Below are a few tips to keep in mind when choosing an E-mail nonprofit marketing campaign to ensure it is convenient and beneficial for your charity and for its fundraising.
- Provide regular Emails to your followers: Your emails should be scheduled regularly and they should be timed on a consistent schedule. If you choose to send them out monthly, remember to send them every month. This will make your followers familiar with your emails, and familiar with the nonprofit marketing charity. If you send them sporadically or at random, they may skip over them. There is also a chance that they will go into the spam folder.
- Use interesting and catchy subject lines: Most people get an abundance of emails per day. Your charity’s email may get lost in the mix if the subject line does not draw their attention somehow. The subject line should spell out the content of the email. It should get right to the point of what the email contains, and should make them want more information. The whole point is to encourage the reader to actually open the email. If they choose to skip it because the subject line is vague or boring, they may forget about it and never return to actually open it.
- Provide useful information to the reader: The content of the email should be to the point and should provide some type of call to action. It should clearly state what the purpose of the email is and how the reader can help. If it is an attempt to gain funds, what the funds are needed for should be spelled out; including a total amount that is needed. This makes people sympathize with the cause, and they are more likely to donate when they know exactly what they are donating to.
- Use images in the Email: As mentioned before, people get a lot of email. If you get them to open the email and they are bored by the content, they will simply scroll through it, ignoring it before moving on to the next email. Images break up the content and bring more interest to the readers. You can provide images of your charity location or the city you are helping. You could also include photos of people you have helped.
- Include a link to donate: People who are willing to donate through an email do not want it to be difficult. Providing them with an easy way to donate immediately will make people want to donate more. If they can simply click a link and provide their banking information immediately, they are more likely to go through with the donation.
Keeping these tips in mind when marketing with email is a great way to ensure you get your readers attention. It will also increase their chances of understanding, sympathizing and then wanting to donate to the fundraising cause. Email is a great way to increase your marketing campaign and reach hundreds of additional, potential email marketing donations.
Do you use email marketing to help fuel your donations? We’d be happy hear about some of the email marketing strategies your nonprofit has found success using email.
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